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Search Engine Strategies Travel - 2007
Niche Marketing Topics
SES TRAVEL 2007
Dabbling in Demographics:
Targeting Your Niche in SEM/Social Media
The travel industry has long had a special way of segmenting its target consumer by age, gender, special interests or financial status. As search marketing matures, targeting these consumers more effectively is a critical component of any online marketing campaign, and understanding the online habits of your audience can provide direction across several channels.
Targeting Your Niche in SEM/Social Media
The travel industry has long had a special way of segmenting its target consumer by age, gender, special interests or financial status. As search marketing matures, targeting these consumers more effectively is a critical component of any online marketing campaign, and understanding the online habits of your audience can provide direction across several channels.
Moderator:
- Daniel Todd, Co-Founder, President, Zango
Speakers:
- Trent Blizzard, Founder & CEO, Blizzard Internet Marketing
- Jens Thraenhart, Executive Director of Marketing Strategy, Canadian Tourism Commission
- Janine Patrick, Search Media Analyst, Microsoft
About Me
- Trent Blizzard
- Founder and CEO of Blizzard Internet Marketing, Inc. Based in Glenwood Springs, Colorado. Check out my blog on Glenwood Springs Colorado Travel and Tourism
Trent's Links
- SES Travel: Spotlight on Social Media
- Utah Tourism Conference 2007 - Google and Social Internet
- BITAC 2007 - Staying Ahead of the Curve
- Vacation Rental Managers 2007 - Blogs and RSS
- Vacation Rental Managers - All About Google
- National Tour Association 2006 - Using Web Analytics Effectively
- VRMA 2006 - Travel Reviews, Video Sharing and photosharing
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