Dabbling in Niches

Niches Vs Demographics

Nobody wants to be a demographic... Everybody wants to be a Niche

Advantages of Niche Marketing:

• Niches driven traffic has higher conversion rates
  
  
• Niches decision making transcends budgets and commodity pricing. Niches appeal to identities and passions.
  
  
• Niches always offer upsell opportunities

Demographics: Statistical Data about a person based upon populations

Niche: A distinct segment defined by a persons interests, intentions or purpose