Step Two: Search

Use Pay-per-Click and Organic Search Optimization to drive Niche traffic.

Niche searchers employ longer and more precise phrases in their searches.

Examples of Precision costing less:

• California Wedding is $1.10 in PPC
• Northern California Wedding is $.35 in PPC
• Mendocino Wedding is $.21 in PPC
• Mendocino Coast Wedding is $.10 in PPC
  

PPC lets you target your niche like a laser.

• Make sure you have niche landing pages.
• Niche PPC buys are typically “pennies on the dollar”… but not always.
• The PPC ad lets you write extremely compelling titles and descriptions that appeal to your niches and make it easy for you less-expensive ads to get clicked.
  
• Niche PPC campaigns usually utilize a large selection of targeted phrases.
  

Quality niche content, properly optimized, will attract highly qualified visitors with free search.

Look for CPC or PPC opportunities for deep linking and niche markets like Zango or Vamoose